For almost as long as there have been search engines, people have been attempting to make their sites easier for search engine users to find. This means that SEO has actually been going on for quite a long time now, and it doesn’t appear to be stopping any time soon. People have made their fortunes with the help of some good SEO, and the largest corporations and the smallest businesses and blogs use it on a daily basis to bring in more traffic and raise awareness about what they have to offer. However, you have to understand that SEO has changed a lot over the years, and it continues to change constantly today. By understanding some of the changes that have gone on in the search engine optimization world, you can help ensure that you are prepared for the future. Find more information about SEO on .
In the past, you might have come across websites that had content that was peppered with keywords and keyphrases. Although people still use keywords for SEO every day, this has changed significantly over the years. Now, good SEO professionals know that it is best to only use keywords a couple of times throughout the article, and it is also imperative to make sure that they fit naturally. Those who use too many keywords in a short article can find themselves penalized for keyword spam.
A long time ago, people were able to get away with posting content that barely made sense or didn’t even make sense at all. As long as the content had the right keywords, it could still rank and bring the sit to the top of the search engine rankings. Nowadays, however, search engine spiders and algorithms know the difference, and they only rank websites with high-quality content. Although a few errors here and there might be acceptable, you should make sure that your content is fresh, interesting and grammatically correct. Otherwise, you could face search engine penalties.
For a while there, people got pretty bad about stealing content from other peoples’ websites and using it on their sites and elsewhere on the World Wide Web. Nowadays, however, search engines run checks and penalize sites that have copied content. Therefore, you should never copy someone else’s work, and you should consider running your articles through Copyscape to make sure that they don’t pull up any matches.
The big search engines now know that a lot of their viewers access the Internet from cell phones, tablets and other Internet-ready mobile devices, so they like to rank websites high if they are easy for mobile viewers to access, read and use. Fortunately, it is possible to design websites so that they work equally as well on both computers and other types of devices.
These are just a handful of the major ways that SEO has changed over the years, and chances are good that it will only continue to change moving forward. Therefore, it’s essential to understand these changes and to tweak your website accordingly if you want to continue to do well in the search engine rankings.